Internet News and Resources from the WoW Directory Team

How Selling Insurance Helped Me Sell SEO Services

05 29 12

Post-Google update season is typically a boon for SEO providers (good ones and bad ones unfortunately). The industry isn’t dead or dying, it’s simply evolving. In fact, most things in the business world do not “die”, they simply evolve.

I suppose dying versus evolving is a matter of personal preference. I prefer to view markets, verticals, and models as evolving because it helps me accomplish a few different things:

  • learn why certain practices and opportunities faded, or are fading, away
  • learn what is working now and why
  • combine those two basic pieces of knowledge to shape future plans and opportunities

If all you do is bemoan the fact that a particular area of your business is evolving past what may be working now then you’ll surely miss the boat on the next wave of success. Even if you don’t miss the boat completely you’ll be stuck in a self-perpetuating game of always chasing something rather than being out in front of it….

How Selling Insurance Helped Me Sell SEO Services.

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website directory

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Who Has Search Engine Marketers’ Backs? No One – We Need Lobbyists

05 23 12

Did you know that Google spent $5 million to influence politicians just last quarter? And that was doubled from the quarter before and may double again this quarter. Facebook spent a boatload too, but not as much Google. Microsoft spent even more.

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via Who Has Search Engine Marketers’ Backs? No One – We Need Lobbyists.

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Internet Marketing, Internet news

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Whitespark’s Local Citation Finder Review

05 23 12

It’s been another remarkable year in Local Search. The space continues to evolve at a frenetic pace, and as I wrote in December, the number of digital marketing opportunities that small business owners must try to make sense of has become truly overwhelming. If your head spins as much as mine does even trying to conceptualize how all of the pieces fit together, I suggest digesting this infographic recently created by Mike Blumenthal.

Whitespark’s Local Citation Finder Review.

David Mihm Web Design / Local SEO

Category:

Internet Marketing

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Google Removing Free Directory Web Sites From Index?

05 18 12

A WebmasterWorld thread has one SEO noticing that Google has started to purge their index of the free directory submission web sites.

He said that about 50% of the free directory submission web sites are no longer to be found in Google. I searched for a bunch and about 50% of my searches returned results and 50% did not.

via Google Removing Free Directory Web Sites From Index?.

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website directory

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In Wake Of Penguin, Could You Be Sued For Linking To Others?

05 15 12

Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent from Google. The only current way to discredit a link is to have it removed as reverse nofollow functionality for webmasters simply doesn’t exist. One recent example of a link removal request was particularly concerning as it claimed that the webmaster was partaking in illegal action against the company.

via In Wake Of Penguin, Could You Be Sued For Linking To Others?.

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Category:

Google

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5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era

05 14 12

I have been fielding a lot of calls from sites big and small that believe they got hit by Penguin, Google’s “over-optimization” algorithm. Or maybe it was Panda? Who knows? Traffic is down and everybody is freaking out.I have a particular soft spot in my heart for the small, local businesses that have been hit, in many cases because they bought into someone’s spammy linkbuilding scheme.I have had a few discussions with other SEOs who are attempting to take down clients’ spammy looking links, and while that might be effective, the ROI on finding and getting all of those links deleted seems iffy at best.This mindset gets at the heart of why the site had a problem with these wacky animal updates to begin with – linkbuilding is not a substitute for a marketing plan.With that in mind, I thought I’d offer up all you localistas out there some tried and true local marketing tips that just so happen to also help generate links, hopefully without infuriating any Google algo-beasts:

via 5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era.

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link building

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How to Remove Link Spam for Google Penguin Recovery

05 11 12

Yesterday the search engine optimization industry got fresh info from Matt Cutts on the Penguin situation. It’s been about two weeks since the bird first landed, enough time for SEOs to assess any damage and become familiar with the foul consequences of the update.

via How to Remove Link Spam for Google Penguin Recovery.

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Google, link building

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Google’s March Updates: Anchor Text, Image Search, Navigational Search & More

04 30 12

Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really a lot of explanation.

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via Google’s March Updates: Anchor Text, Image Search, Navigational Search & More

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Google, SEO

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Google’s Cutts Explains How Google Search Works

04 23 12

Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job.

Matt explains how PageRank is used, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases.

via Google’s Cutts Explains How Google Search Works.

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Category:

Google, Internet news

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Google Testing “Trusted Stores” Badges On Search AdWords

04 23 12

Google is testing the effect of adding “Trusted Stores” badges to qualifying advertisers’ search ads, as it considers deploying the badges more widely. The experiment was first reported by Internet Retailer.

A Google spokesperson, asked to comment on the test, sent a statement that said: “As part of the Google Trusted Stores program, we’re currently conducting a test with a small set of advertisers to help users identify online merchants that offer a great shopping experience. In our ongoing efforts to provide ads that are useful and relevant for users, we’re experimenting with different ways to communicate information about the quality of the shopping experience for a particular advertiser in the search ad itself.”

via Google Testing “Trusted Stores” Badges On Search AdWords.

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Google

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